Retailer Marks & Spencer Enlists Sienna Miller to Reach a New Generation of...
Four years after falling out of the FTSE 100 list, British retailer Marks and Spencer (M&S) reclaimed its spot among the top companies on the London Stock Exchange last week, bolstered in part by...
View ArticleMarketers Reveal Their Changing Attitudes to Purpose and Entertaining Ads
In a world now dominated by social media and streaming platforms, advertisers must aim to entertain more than ever to engage with audiences or else they will be ignored, say the majority of marketers...
View ArticleZoomInfo Is Making B-to-B Ad Buying Easier Through Trade Desk Integration
Database software company ZoomInfo is integrating with demand-side platform (DSP) The Trade Desk to let its business-to-business marketer customers programmatically buy ads with more breadth and...
View ArticleFinding E-Curious Buyers, Electric Bike Brands Explore Alternatives to Bike...
Electric bicycles (or e-bikes) are gaining popularity as a more sustainable mode of transport, especially for shorter trips. E-bike sales grew by 269% between 2019 and 2022 in the U.S., according to...
View ArticleStranger Things, Southern Style: Kentucky Tourism Hypes Paranormal Places
Kentucky is world famous for its bourbon distilleries, rolling hills and horse farms. But there's a lesser-known paranormal current running through the Bluegrass State that features alien visitations,...
View ArticleLACMA, Snap Unveil Final Series of AR Monuments Across Los Angeles
As part of its multi-year LACMA x Snapchat: Monumental Perspectives initiative, the Los Angeles County Museum of Art (LACMA) and Snap released the third and final collection of augmented reality...
View ArticleCoca-Cola Uses AI to Put an Artistic Spin on QR Codes
QR codes are typically an entirely functional way to direct mobile users to digital content, but Coca-Cola has put an artistic spin on the technology. With agency partner WPP Open X, the brand used AI...
View ArticleJapa to Prime Video: A Masterclass Campaign in Driving Local Relevance
Amazon Prime Video is a popular streaming service that offers a wide variety of TV shows, movies and documentaries to its subscribers. In 2022, the company partnered with Insight Publicis to launch its...
View ArticleInside Unilever’s Reorganization: Media Mix Modeling and Cross-Disciplinary...
Keeping up with shifting shopping habits pushed many legacy advertisers into making big changes fast. Unilever, the 90-year-old advertising behemoth that manages more than 400 brands, changed its...
View ArticleExclusive: Verizon, Subaru and Walmart Kick Off ACC Football on The CW
Riverdale and college football are officially on the same network--and major brands are ready for it. Ahead of The CW's kickoff for its first season of ACC college football this weekend, featuring the...
View ArticleRoad to Brandweek: Inside the Harlem Globetrotters’ Return to Television
The Harlem Globetrotters hadn't had a television series since the 1970s--that is, until Keith Dawkins came along. The iconic basketball exhibition team--founded in Chicago in 1926--has long relied on...
View ArticleNew York Bans Geofencing Near Health Care Facilities
New York is prohibiting advertisers from geofencing health care facilities, according to a new provision in the state budget passed in May. As a result, it's becoming harder for advertisers, who want...
View ArticleRejected Cannabis TV Ad Calls Attention to Opioid Crisis With Big Pharma Parody
As a patient suffering from pain, you can potentially get a prescription for Vicodin, OxyContin, Percocet or another opioid during a doctor visit, with physicians in the U.S. writing 143 million such...
View ArticleNFL and Snapchat Use AR to Kick Off 2023 Football Season
To celebrate the kickoff of the 2023 football season, the NFL partnered with Snapchat on augmented reality experiences to stoke fans' excitement. To start, the new NFL Kickoff Lens can be customized to...
View ArticleHow Disney Advertising and Mercedes-Benz Take College Football Beyond...
What college football fan could forget 11:59 p.m. on Dec. 31, 2022, when a last-second Georgia field goal knocked Ohio State out of the semi-final game at Mercedes-Benz Stadium? Not anyone who watched...
View ArticleAfter Winning Verizon Business, Ogilvy Snags Telecom’s Consumer Account
Verizon has named Ogilvy creative agency of record for its consumer business. The move follows Verizon's December 2022 decision to award Ogilvy AOR duties for its Verizon Business unit. Ogilvy had...
View ArticleCresco Labs Breaks Ground as First THC Brand to Advertise on Spotify
Illinois-based Cresco Labs, a multistate cannabis conglomerate, has become the first company in the industry to place advertising on Spotify. The deal--which includes programmatic buys, in-app digital...
View ArticleAdweek Podcast: Why Corporate America Can’t Ignore the Loneliness Epidemic
Earlier this year, the U.S. Surgeon General issued an advisory on the public health crisis of isolation and loneliness. According to the report, lack of social connection can have the same results on...
View ArticleInclusion as Innovation: How These Marketing Leaders Stay Ahead by Leaving No...
After George Floyd was murdered in 2020, those who embraced diversity, equity, inclusion and compassion weren't meant to be the vanguard but, rather, the norm. Calls for change that began more than...
View Article24 Leading Marketers Innovating in Fresh Ways for a Dynamic Consumer
An impactful CMO is an advocate for their team and proves to be indispensable to the CEO. These 24 marketing heads, the inaugural class of the Adweek Marketing Vanguard Awards, are exceeding the...
View Article