The Unspoken Truth About CMO Churn
The typical chief marketing officer spends just 39 months, or about 3.3 years, in the role before hanging up their boots and exiting through the revolving door. According to leadership advisory firm...
View ArticleHow Gaming Marketers Innovate to Reach a Changing Audience
From Atari to Nintendo 64 to Xbox Series X, the gaming industry has spent the better part of 50 years evolving and innovating to reach new fans. In recent years, platforms led by Twitch introduced a...
View ArticleRestaurants Are Innovating With Takeout in Mind. Here’s Why.
Earlier this month, Carvel--the ice cream chain that invented soft serve in 1934--announced plans to redesign its 350 stores. It wasn't exactly a surprising development. Like any retail establishment...
View ArticleMarketing Vanguard Award Honorees Share Leadership Advice
Between AI, CGI ads and the creator economy, how do marketing leaders keep their brands relevant in an ever-changing industry? "It's really having a culture of experimentation," said Han Wen, chief...
View ArticleWhy Marketers Are Paying Greater Attention … to Attention
Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it, how they do it and how they can get more stakeholders to,...
View ArticleJosh Duhamel and Dakota Media Are Helping Brands Get Uncomfortable
Sometimes it helps to force brands out of their comfort zone--and that's where Dakota Media comes in. Actor Josh Duhamel and media visionary Josh Algra, co-founders of the creative and production...
View ArticleThis PSA Attacks The Industry That Gives Predators More Privacy
[Sensitive content: This article mentions sexual assault] There's a monster hiding in plain sight, representing every parent's worst fear when giving their kid access to the internet. But many tech...
View ArticleVMA Sponsor Bacardi Drops Time-Traveling Hip-Hop Tribute Ad
As the first spirits sponsor of the MTV Video Music Awards, Bacardi will embed itself into nearly every corner of tonight's live telecast, from the red carpet step-and-repeats and the venue's cocktail...
View ArticleWhy the VMAs’ Biggest Winners Are Toyota, Burger King and Other Partners
Even before the VMAs kick off tonight, partners such as Toyota, Burger King and more are looking like the big winners. Unlike the Emmy Awards, which are delayed due to the writers and actors strikes,...
View ArticleMore Than Marketing: UPS and Autodesk Made Diversity a Business Imperative
More than a marketing initiative, diversity, equity and inclusion is a matter of good business to companies such as UPS and Autodesk. Speaking at Brandweek in Miami, Dara Treseder, CMO at Autodesk, and...
View ArticleRhode Island Encourages Tourism With a Giant AR-Enabled Stuffed Clam
To encourage tourism, the Rhode Island Commerce Corporation is taking a large sculpture of a stuffed clam (also called a "stuffie") to airports in key flight markets across the U.S. through the end of...
View ArticleJeep Brings Back Derek Jeter for Grand Wagoneer Campaign
Hannah and Derek Jeter are both Jeep people. Hannah grew up with both parents driving Jeeps on St. Thomas in the U.S. Virgin Islands, while baseball Hall of Famer Derek grew up in Michigan near where...
View ArticleBack Market Takes a Bite Out of Apple’s Keynote Event With Ad Hyping...
Back Market, a marketplace for refurbished devices, is on a mission to steal Apple's thunder with a global campaign taking aim at Big Tech and its obsession with new products. Coinciding with Apple's...
View ArticleBrave Commerce Podcast: Mastering Data in the Consumer Goods Industry
In this episode of Brave Commerce (recorded live at Adweek in New York), Jay Picconatto, vp of advanced marketing solutions at General Mills, joins hosts Rachel Tipograph and Sarah Hofstetter to...
View ArticleAsk Yourself These Questions for a More Successful Rebrand
The potential for any rebrand to become a time and money pit, rife with complexities and unknowns, can make for a daunting exercise. Organizations spend serious time and money developing the right...
View ArticleStrikes. Streaming. Social. Is the Fall TV Season Relevant Anymore?
Long a rite of autumn, the fall TV season has typically ushered in a wave of network TV shows, new storylines for returning series and special events that advertisers would spend billions of dollars...
View ArticleInfographic: It’s a Frugal Back-to-School Season as Inflation Bites
'Twas the weeks before school, when all through the nation, consumers kept shopping in spite of inflation. This back-to-school season, sales are on track to increase 3%, reaching a new high. During the...
View ArticleThis Sneaker Brand’s Founder Doesn’t Take ‘No’ for an Answer
Sometimes, a single ad can change lives. Just ask Natalie White, CEO and founder of Moolah Kicks, the first brand focused exclusively on women's basketball shoes. In 2019, White, a then-Boston College...
View ArticleIce Spice Joins Ben Affleck as a Dunkin’ Superfan in New Ad
There's no more natural collaboration than Ice Spice and her beloved Dunkin', with the rap star's legion of fans--self-anointed as "munchkins"--being the no-brainer springboard for a donut-centric...
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