Apple Drops New ‘Shot on iPhone’ Ad With Olivia Rodrigo
Olivia Rodrigo's latest music video was shot entirely on the new iPhone 15 Pro, with Apple's creative agency quickly dropping behind-the-scenes footage and content snippets from the shoot as...
View ArticleKraft Heinz Names Carat AOR for US Media
Global CPG giant The Kraft Heinz Company has named Carat its media agency of record in the U.S. market. The account move follows a global review and sees the business leave Publicis Media's Starcom....
View ArticleSorare Creates Collectible 3D Soccer Cards to View in AR
Fantasy sports platform Sorare is celebrating the 2023-2024 soccer season with new 3D collectible cards and augmented reality features in its mobile app. Auctions for the digital soccer cards will...
View ArticleHow Converse Stays Committed to Creativity
Creatives need support from brands and agencies, and Converse is aiming to do just that. Converse CMO Sejal Shah Miller unveiled the brand's first Emerging Creatives report at Brandweek on Tuesday. The...
View ArticleCoca-Cola’s Marketers Prepare for Constant Transformation
Since introducing "Real Magic" as its creative brand platform in September 2021, Coca-Cola has been on a journey of exploration using stories that aim to entertain and amaze, incorporating new...
View ArticleNintendo’s Pikmin Finder Is an Augmented Reality Treasure Hunt
Nintendo is celebrating its popular Pikmin video game characters with a web-based AR experience called Pikmin Finder, which allows people to befriend different colors of Pikmin and collect virtual...
View ArticleDove Crashed Fashion Week With a Call to ‘Free the Pits’
Leave it to Dove to turn a taboo subject into a teachable moment in its ongoing quest to redefine beauty standards. That the brand managed to do so during notoriously beauty-focused New York Fashion...
View ArticleWieden+Kennedy Hires a Longtime CMO, Bringing Back Jason White to Lead...
Wieden+Kennedy is a place creatives want to work. The global independent agency has landed some of the top talent in the world, thanks to decades of groundbreaking work for brands including Nike,...
View ArticleNielsen Names New CEO in Latest Measurement Shakeup
Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive...
View ArticleGenAI Will Permanently Change the Stock Imagery Landscape
"Man and woman stand at a crossroad." So reads the description for a photo on Getty Images, a go-to provider for stock imagery. With Shutterstock, they own or license hundreds of millions of photos and...
View ArticleWhatsApp and Verizon Are Listening Closely to Underserved Consumers
Amid a tough global economic outlook, 62% of people believe the best companies succeed in making their lives easier, according to Wunderman Thomson. With connectivity at their core, Verizon and...
View ArticleIkea Chooses McCann as First Global Brand Marketing Partner
Ikea has named its first global brand marketing partner in McCann. The Swedish furniture and home goods retailer chose the IPG agency to be its global partner, with business to be led out of McCann...
View ArticleGenius Sports Brings Real-Time NFL Data to Snapchat Users Through AR Lenses
Data and technology company Genius Sports is bringing real-time NFL data to augmented reality Lenses in Snapchat. Verizon will run the first sponsored Lens incorporating Genius Sports technology. The...
View ArticleTaco Bell’s Incoming CEO Sean Tresvant Talks Disruption and Leadership
Taco Bell's incoming chief executive Sean Tresvant has a vision for the role once he steps up next year. He sat down at Brandweek to outline his focus on leadership while recognizing that it'll be "a...
View ArticleHow Amazon Is Making Ad Tech the MVP of Thursday Night Football
Thursday Night Football has a new star in Amazon's ad tech. Ahead of the company kicking off its second season of exclusive Thursday Night Football coverage on Prime Video tonight, with a matchup...
View ArticleAway and Rare Beauty Build Brands by Putting Community First
The future of brand building is "community first," Shaina Zafar, co-founder and chief marketing officer of Gen Z specialist shop JUV Consulting, said at Brandweek this week. "You are co-creating with...
View Article‘Setting Up A Cottage Industry:’ California’s Delete Act Raises Concerns Over...
California's hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. The proposal appears to be moving quickly, coming in less than a year after the Consumer Privacy...
View ArticleUber Eats and PetSmart’s Animal (Open) House A Treat for Pet Owners
For those who believe New York real estate has gone to the dogs, Uber Eats' latest activation hit home in an adorable way. To celebrate the arrival of PetSmart as one of its newest vendor partners, the...
View ArticleChris Hemsworth Wants to Combat Exclusivity in Fitness
Chris Hemsworth is taking a holistic approach to wellness that challenges a space traditionally defined by comparison. The Thor actor and Andrew Sugerman, CEO of Hemsworth's fitness app Centr, sat down...
View ArticleWhy Zach Braff and Donald Faison ❤️ T-Mobile
When it comes to crafting creative, brands can get too focused on the product and forget to include the creativity: the stuff that evokes some sort of emotion. T-Mobile's long-running partnership with...
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