Brands Rush Into Football Season With Early Campaigns
The NFL and its players score bigger points for brands than just about any other option. Last year, according to data and analytics firm EDO, the National Football League was responsible for half of...
View ArticleChobani Flips for Halloween With AR-Enabled Yogurt Packaging
To celebrate the spookiest time of the year, food and beverage company Chobani updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging. The seasonal packaging...
View ArticleSoccer Publisher Men in Blazers Launches UK Studio and Seeks First Funding Round
The multichannel soccer publisher Men in Blazers launched a production studio in the U.K. Monday, part of a larger bid from the company to capitalize on the growing wave of American interest in the...
View ArticleWhy Major SSPs Monetize the Majority of the Web’s Low-Quality Websites
Despite the industry's efforts, low-quality supply continues to be a regular component of the programmatic supply chain, according to July's Jounce Media report, which found that top supply-side...
View ArticleThe Digital Ad Sales Recovery Isn’t Saving Traditional Media
When it comes to traditional TV advertising, there is no linear path to recovery. In its latest U.S. ad forecast for the fall, Magna found mostly good news for the ad sales market. After two quarters...
View ArticleMore Than a Taqueria: Tacombi Is Servicing Its Community
In the fast-paced, competitive food and beverage world, brands seldom masterfully blend business acumen with a genuine dedication to serving the community. Success is often attributed to innovative...
View ArticleWith Its New Private Equity Investment, Brainlabs Wants to Keep Aggressively...
A new investment from private equity firm Falfurrias Capital Partners has propped up independent full-service agency Brainlabs' valuation to an estimated $320 million. Brainlabs declined to confirm the...
View ArticleLinda Boff on Preserving the GE Legacy While Building Her Own
A young woman is hunched over her textbook like a gull on the water's edge, so immersed in thermodynamic theory that she seems not to notice that she's alone in the darkened room. Suddenly, the...
View ArticleB2B Innovation Award Visionary of the Year: How Heather Freeland Rebuilt...
Although October 2022 was just a year ago, it feels like an entirely different era for Adobe. Heather Freeland joined Adobe that month as the company's chief brand officer, just as Google, Microsoft...
View ArticleThese B2B Innovation Award Winners Are Breathing New Life Into B2B Marketing
From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B marketers are increasingly shaking off the notion that their style of...
View ArticleVerizon Teams With J Balvin to Celebrate iPhone 15 Launch With AR Game
Ahead of the release of Apple's iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an augmented reality game and sweepstakes featuring a giant animated version...
View ArticleThis Is Your Brain on Food: Postmates Co-Opts Famous Tagline for Trippy Ads
Food is more than just sustenance--it can be a wild romp through a fiery hellscape in the case of Nashville hot chicken, or a joyride on a geyser of steaming hot broth if the dish is soup dumplings....
View ArticleWNBA Players Cheer On C-Suite Women in Deloitte’s Ad
The WNBA playoffs are here, and so are the brands. Amid record-breaking WNBA TV viewership (up 21% over 2022) and attendance (up 16%), Deloitte is launching a new sports marketing campaign celebrating...
View ArticleBrave Commerce Podcast: Brewing Success Strategies for the Nonalcoholic Market
On this episode of Brave Commerce, Andrew Katz, chief marketing officer at Athletic Brewing Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about the evolving nonalcoholic beer...
View ArticleManu Manzo on Cultivating the Best Version of Yourself
Music is, without a doubt, the universal language that speaks to people in countless ways. For musicians like Manu Manzo, their passion has become a lifelong commitment. Manzo is a singer, songwriter...
View ArticleHavas Wins Shell Media Account Following Review—and Climate Protests
Shell has a new media agency in Havas, the holding company confirmed to Adweek today. Havas Media will take over the oil company's global B2C strategic media buying starting January 2024, Shell...
View ArticleAdweek Podcast: How TelevisaUnivision Is Educating Brands About the Latinx...
While most brands view connecting with Hispanic and Latinx audiences as a challenge, the TelevisaUnivision team sees it as an opportunity. On the latest episode of Yeah, That's Probably an Ad,...
View ArticleLive Sports Coming to Max Under Bleacher Report Banner
A full slate of live sports is set to arrive on Max under a Bleacher Report tier. Top line The Bleacher Report (B/R) Sports Add-On package, available Thursday, Oct. 5, will have more than 300 live...
View ArticleNot Selling on Amazon? That Doesn’t Mean You Shouldn’t Advertise There
Why on earth would a brand whose product can't be boxed up and shipped out advertise on a retail media network, you ask? Let me count the ways. But first, what is non-endemic advertising, and why is it...
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