Maybelline Promotes New Mascara With Building-Scale AR Mirror
Maybelline New York worked with XR company Ffface.me to promote its new Falsies Surreal mascara on a building-scale AR mirror in Ukraine. The one-day augmented reality installation was featured on the...
View ArticleSubstance Abuse Is Up. Marketers Could Be Making It Worse
Thousands die from alcohol poisoning and drug overdoses in the U.S. each year. Yet language used by both consumers and brands is barbed with terms linked to substance abuse. Words like "addict" and...
View ArticleGeneral Mills Lets Shoppers ‘Creep to a New Beat’ in AR Cereal Game
To celebrate Halloween, General Mills and marketing agency VMLY&R Commerce launched an augmented reality game featuring Carmella Creeper, the newest character in General Mills' Monster Cereal...
View ArticleAdweek Podcast: Happy Hour With Tip Top Proper Cocktails
When you think of cocktails, canned drinks may not be the first thing that springs to mind. But startup Tip Top Proper Cocktails has been shaking up the drinks industry with its range of high-end mixed...
View ArticleMicrosoft’s Activision Blizzard Deal Will Be a New Lure for Brands
"Microsoft's mission is to empower every person and organization on the planet to achieve more," explained Sarah Bond, Microsoft's corporate vice president for game creator experience and ecosystem at...
View ArticlePat McGrath Labs Works With Google to Let New Yorkers Try on Makeup in AR
Makeup brand Pat McGrath Labs and Shop with Google will host an AR pop-up experience in New York that will allow visitors to virtually try on various makeup products. Called "The ARt of Beauty," the...
View ArticleMutual Learning and Inspiring Insights With Katie Welch
Katie Welch's journey into the world of beauty marketing has been marked by a commitment to authenticity and an unyielding passion for mentoring the next generation of marketers. She sees mentorship...
View ArticleAccording to UPS, We Are in the Midst of a ‘Jefa’ Movement
The World Economic Forum states women made up nearly 50% of U.S. entrepreneurs in 2022. Although there are two million Latina-owned small businesses in the country starting more businesses per capita...
View ArticleOmnicom Media Group Leaders Explain New Agency-as-a-Platform Model
Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While some of its competitors execute mergers to tackle that challenge, Omnicom Media Group...
View ArticleA Retail Brand Challenged Customers to Steal From Its Store–If They Could...
Sportswear has become a fashion statement, with the global market projected to grow from $193.89 billion in 2023 to $305.67 billion by 2030, according to research firm Fortune Business Insights. But...
View Article‘Proactive and Not Reactive:’ How Charity NSPCC and Agencies Sustain...
Deep in the lockdown era of the Covid-19 pandemic and shortly after police in Minneapolis murdered George Floyd--sparking global protests against systemic racism and police violence--creator Dan Mosaku...
View ArticleShoppable Ads Are Paying Off for Smart TV Owners
Shoppable ads are turning out to be a smart move for smart TV advertising. Top line A recent survey of 1,000 smart TV owners from Samsung Ads and AI-powered video and tech platform Kerv Interactive...
View ArticleAfter Going Public, Birkenstock Builds Interactive Parks to Help New Yorkers...
Footwear brand Birkenstock was previously known for making unstylish but comfortable and durable shoes. But after a recent surge in popularity, the brand has gone public--and put its best foot forward...
View ArticleWPP Combines VMLY&R With Wunderman Thompson to Form VML
WPP has merged Wunderman Thompson and VMLY&R to create VML, a new agency that combines brand experience, customer experience and commerce under the leadership of Jon Cook as global CEO and Mel...
View ArticleAdopting Channels in New Ways Is Driving PepsiCo’s Marketing Success
As the owner of brands such as Pepsi, Mountain Dew and Gatorade, PepsiCo's core focus across its marketing is to tap into culture, demonstrate its relevance to consumers' lives and engage them at their...
View ArticleLGBTQ+ Culture Challenges Brands to Set New Goals Beyond Profit
When a campaign focused on LGBTQ+ communities wins on the awards circuit, the reality of industry rainbow-washing forces me to ponder: What was the motivation for entering this work? Look, for example,...
View ArticleThe Speed of Culture Podcast: A New Era of Sports Fandom
Despite the rise of digital collectibles, physical memorabilia is still relevant. In fact, companies like Fanatics Collectibles have experienced a significant rise in popularity in recent years. What...
View ArticleClients Behaving Badly: It’s Time for a Code of Conduct
At its core, agencies are a people business and companies invest in talent from acquisition through development and retention. Anyone in a client service business understands the benefits and...
View ArticleMini Introduces Global ‘Nice to Meet You Again’ Campaign
With a new generation of cars to promote, BMW-owned British car brand Mini is back with a 360-global campaign that aims to convey the progressive features of its all-electric Mini Cooper and Mini...
View Article5 Lessons for Marketers From Patagonia Founder’s New Book
After 50 years in business, Patagonia founder Yvon Chouinard and director of philosophy Vincent Stanley have published a roadmap for the next half-century. The Future of the Responsible Company: What...
View Article