Mark Read on WPP’s Latest Mega Merger—the Formation of VML
In a business sector that has seen the emergence of Deloitte and Accenture into the advertising sector, WPP's merger of two of its flagship agencies--VMLY&R and Wunderman Thompson--to form an...
View ArticleNBCUniversal’s Paris 2024 Ad Sales ‘Double’ the Pace of the Olympics in Tokyo
With 10 months to go until the opening ceremony in Paris, NBCUniversal is seeing record-setting ad sale revenue. The company is "further ahead than we've ever been, from a pure sales perspective," Dan...
View ArticleArnold Intelligence: Schwarzenegger Spoofs AI to Promote His New Book
Arnold Schwarzenegger has been many things: bodybuilder, movie star, governor of California-and now a self-help guru. This month, Schwarzenegger released a self-help book titled, Be Useful: Seven Tools...
View ArticleGirl Meets Farm’s Molly Yeh on Cooking and Cultivating Community
Food is often considered a universal language; a dish can share more about a person's history and culture than words themselves. Molly Yeh has gone from blogging her favorite recipes to sharing them on...
View ArticleEE Bursts Telecom Bubble With a Bold Business and Ad Overhaul
When you think of U.K. telecom giant EE, Kevin Bacon might be the first thing that comes to mind. The Footloose actor has fronted the brand's marketing campaigns for over a decade, where he's been...
View ArticleTechMagic Podcast: Adobe’s Project Primrose and the State of the Gaming Industry
Cathy Hackl and Lee Kebler are back for the second episode of TechMagic, the show that dives deep into the technology journey from fashion to space. In this episode, Hackl and Kebler share their...
View ArticleIsraeli Ad-Tech Firms Re-Strategize Amid War
Sensitive content: This article mentions deaths related to the Israel-Hamas war. At the start of October, the advertising industry usually kicks into high gear to prepare for the following year,...
View ArticleNetflix Adds Almost 9 Million Subscribers While Increasing Prices … Again
The only thing stronger than Netflix's password crackdown results are its new prices. Announcing its third-quarter earnings in a letter to shareholders today, Netflix said it added nearly 9 million...
View ArticleThe Dangers of Texting While Contemplating Your Future
For me, Bandits & Friends started with a text from an old colleague. For my partners, Danny Gonzalez and David Suarez, it's been in the works for 20 years. There's plenty to discourage people from...
View ArticleGlenmorangie’s CMO-Turned-CEO Raises a Glass to Creativity
For luxury conglomerate LVMH, Scotch brand Glenmorangie is a jewel in the crown of its wine and spirits portfolio. In 2022, the category brought in just over $7 billion in revenue for the French group....
View ArticleThis Bold Campaign Busts Taboos About Female Sexuality and Cancer
The scenes in a new campaign from nonprofit GirlvsCancer may make some viewers uncomfortable--and not just because the women in them are talking about cancer. In perhaps the most provocative ad, a...
View ArticleHow the NFL’s Super Bowl Ad Drove Flag Football Fever and Attracted Brands to...
Handing off the NFL's Super Bowl commercial to flag football scored huge growth for the sport, but it took a whole team of athletes, coaches, schools, leagues and brand partners to push it over the...
View ArticleAT&T’s 5G Helmet for Deaf Athletes Makes Football More Accessible
In 1892, a quarterback named Paul D. Hubbard invented a way to communicate privately with his teammates at Gallaudet University, a school for deaf and hard of hearing students. Worried that opposing...
View ArticleHow Disney’s Goosebumps Campaign Took Over Spooky Season
If New York, Seattle, Los Angeles, Chicago and Atlanta seem spookier than normal this October, you have Disney to thank. The company's new series Goosebumps premiered on Friday, Oct. 13, alongside a...
View ArticleVerified Accounts on X Spread 74% of Wartime Misinformation
As the latest Israel and Hamas war reaches its two-week mark, an overwhelming surge of videos and photos claiming to portray the ongoing turmoil has inundated social media platforms. So far, Elon...
View ArticleIt’s Not Easy Being Green: Preparing for the FTC’s Updated Green Guides
Over the past five years, products making environmental, social and governance (ESG) claims have outpaced those that do not, according to a joint McKinsey and NielsenIQ study. ESG products now account...
View ArticleSnap and the Louvre Restore Egyptian Antiquities in AR
Visitors to the Mus?e du Louvre in Paris can view a selection of Egyptian artifacts in new ways thanks to Egypt Augmented, a series of augmented reality experiences created by Snap's AR Studio....
View ArticleTikTok Celebrates Halloween With Spooky Augmented Reality Effects
TikTok is allowing people to celebrate the Halloween season by adding a variety of themed AR effects to their videos on the social networking platform. TikTok users can change their appearance with AR...
View ArticleAdweek Podcast: Real LGBTQ+ Allyship From Brands Matters Now, More than Ever
In October, Dylan Mulvaney issued a message to advertisers after former brand partner Bud Light failed to support her through transphobic hate and dented its own sales in the process. "If you're going...
View ArticleBuzzFeed Inc. Quietly Shutters Catalyst, Complex Media’s Audience Network
Entertainment publisher BuzzFeed Inc. quietly shuttered Catalyst, the audience network originally launched by Complex Media in March 2020, over the summer, according to three people familiar with the...
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