Week of September 16 Cable News Ratings: No Debate Means No Gains
This is TVNewser's basic cable network ranker and cable news report for the week of September 16, 2024. After a historic presidential debate boosted CNN, Fox News, and MSNBC to huge ratings, all three...
View ArticleBrian Cox Says ‘F*ck the Fruit’ in Asics Mental Health Campaign
Asics enlisted Succession actor Brian Cox for its new campaign urging employees to incorporate movement into the work day to improve their mental health. In "The Desk Break," created by agency Golin,...
View ArticleThe Key to Brands Reaching New Generations? Taking Risks
In today's ever-evolving marketing landscape, one of the biggest challenges brands face is juggling different marketing strategies for multiple generations. While more brands are appealing to Gen Z and...
View ArticleBrands Are Taking Over Hollywood Barbie-Style
When it comes to the future of entertainment, brands are everything--Hollywood's just Ken. Greta Gerwig's Mattel-derived 2023 blockbuster proved that millions of people would spend billions of dollars...
View ArticleJane Pauley Looks Back on a Life in News
When Jane Pauley takes the stage this evening at the National Academy of Television Arts & Sciences 45th Annual News & Documentary Emmy Awards to receive her Lifetime Achievement statue, the...
View ArticleKantar’s Tips for Brands to Make Better Connections With Consumers
For over 30 years, global marketing data, analytics, and consulting firm Kantar has been focused on understanding the dynamics between how consumers and brands connect and how that connection creates...
View ArticleRanking Brand Consideration: Nativo Brings New Focus to Mid-Funnel...
To Greg Friend, advertising is a lot like lifting. Everyone reaches first for the dumbbells, but long-term growth requires focusing on the core. "Everybody wants to have nice arms," Friend, vice...
View ArticleGE Legend Linda Boff’s 5 Insights Every Brand and Agency Should Know
Eminent CMO Linda Boff's departure from General Electric in April made news for two reasons. First, it marked the end of a tenure that included GE shedding its appliance brands and then splitting into...
View ArticleOpenAI CTO Mira Murati Quits the Company
Mira Murati, chief technology officer of OpenAI, announced Wednesday that she is stepping down from the company after a tenure of six and a half years. "After much reflection, I have made the difficult...
View ArticleWhy Brands Should Like and Subscribe to the Future of Creator Partnerships
Cue the "In Memoriam" music. It's time to say R.I.P. to traditional celebrity brand deals. During a panel on crafting connections at ADWEEK's Brandweek conference on Tuesday, executives from Shopify,...
View ArticleEric Nam and 310babii Say AI Could Redefine Artist-Brand Collabs
The relationship between music and generative AI is a rocky one. Artists like Tears for Fears and Eminem have used the technology to create album art and resurrect Slim Shady. However, Drake recently...
View ArticlePluto TV Builds on Super Bowl Ad With CSI: NY Star Gary Sinise as a Couch Potato
Pluto TV is launching a new marketing campaign, with the first spot premiering during today's Thursday Night Football game between the New York Giants and Dallas Cowboys. The spot builds on the popular...
View ArticleRevolving Door Agency Moves: Deutsch, Hanson Dodge, PMG & More
The fall frenzy is upon us and agencies everywhere are landing new clients, launching new products, and making key partnerships. Check out this week's new moves. BarkleyOKRP The National Pork Board has...
View ArticleGetting Out of the Brand Book: Tinder and Brand.AI on Evolving With Culture
Millennial-made dating app Tinder is on a mission to win over Gen Z--and it's employing AI to help with the task. That means identifying the brand's "core truths" while acknowledging some harder...
View ArticleGetting Under the Hood of The Garage With Dan Massimino and Evan Hovorka
In this special episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka turn introspective. They delve into their backgrounds, the origin of their podcast concept, and the vital...
View ArticleAI Helps Boost Accenture Song to 30% of Accenture’s Revenue
Global professional services company Accenture reported $64.9 billion in revenue for its fiscal year, ending Aug. 31, up 1% year-over-year, and its tech-powered creative group, Accenture Song, chipped...
View ArticleThe Intersection of Design, AI and Creativity With PepsiCo’s Mauro Porcini
Welcome to another special episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Mauro Porcini, svp and chief design officer at PepsiCo, to discuss the vital role of design in...
View ArticleNewsmax and Smartmatic Settle Defamation Case
The defamation trial pitting Newsmax Media, Inc. against Smartmatic ended the same day it began. Hours after jury selection commenced on Thursday at the Leonard L. Williams Justice Center in...
View ArticleWatch Kellyanne and Claudia Conway’s Mother-Daughter Moment
A mother and daughter reunion was only a motion away for Kellyanne Conway and Claudia Conway on Thursday. The 19-year-old TikTok influencer--and Kamala Harris voter--appeared on her Donald Trump...
View ArticleHana Altenburg Joins KOLO in Reno as AM Reporter
Hana Altenburg has joined Reno, Nevada ABC affiliate KOLO as a morning reporter. "Made my official TV debut today with @kolo8newsnow as their new Morning News Reporter and MMJ," she posted to social...
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