Minnesota Vikings CMO Seeks Athlete Mentality in Marketing
Optimism, resilience, and teamwork read like search terms for an inspirational sports movie, but try surviving a career in marketing without them. Opening the final and, by far, sportiest day of...
View ArticleKristen Welker Celebrates 1 Year at Meet the Press With Ratings Gains
One year ago, Kristen Welker met NBC News viewers as the new face of Meet the Press. This month, the Sunday morning staple enters its 77th season with 12 months of ratings growth in its back pocket....
View ArticleSatellite TV Giants DirecTV and Dish Near Merger
If at first, you don't succeed, try, try again: Satellite television giant DirecTV is on the verge of acquiring its biggest rival, Dish, with a deal possible as soon as Monday, The Wall Street Journal...
View ArticleHere’s the Roundup for the Week Ending September 27
Happy Friday to all who celebrate! In this week's edition of stories we didn't write up for one reason or another, we see that over the air broadcasting is back in one South Dakota market while a...
View ArticleThe Most Powerful Women in Sports Marketing Share Their Game Plan
Women are the future of sports because women are shaping the future of sports. To close out ADWEEK's Brandweek event in Phoenix, Ariz., on Thursday, ADWEEK Chief Brand and Community Officer Jenny...
View ArticleScripps News Announces Layoffs and Programming Changes
Scripps News announced Friday that it plans to exit the 24/7 national news programming space. The outlet's coverage will live on streaming and digital platforms with a Washington, D.C. based team...
View ArticleRevolving Door Roster Updates: Alma, Oliver, Strawberry Frog & More
The leaves are changing, and so are agencies' rosters. Fall brings a new wave of promotions, new hires, and appointments to agencies, platforms and organizations in the industry. 180 Global 180 Global,...
View ArticleSymone Sanders Townsend and Melissa Murray Discuss Their New MSNBC Special...
There are a number of varying paths to the Oval Office for Vice President Kamala Harris and former President Donald Trump this November. But almost all of those paths require winning over a part of the...
View ArticleAt Climate Week NY 2024, Marketers Look Beyond Net Zero
The Change Climate Project, formerly known as Climate Neutral Certified, wants brands to think beyond net zero. The nonprofit was founded in 2019 to create a more reliable, climate-focused...
View ArticleA Look at Hurricane Helene From Inside Fox Weather
There was a calm before the storm inside of Fox Weather HQ early Thursday evening. Hours before Hurricane Helene made landfall in Florida as a Category 4 storm, the network's team diligently prepared...
View ArticleTicker: Andrea Mitchell Salutes Producer Michelle Perry on Her Promotion
Top of the Ticker: Andrea Mitchell said and emotional goodbye--and happy hello--to her longtime producer Michelle Perry on Friday. The Andrea Mitchell Reports host revealed that Perry has been promoted...
View ArticleWhy Whoopi Goldberg Helped Launch Family-Friendly Streaming Service BLKFam
Despite the entertainment industry having more streaming services than ever, Whoopi Goldberg and digital media veteran Larry Adams thought something was missing. That's where BLKFam comes in. Founded...
View ArticlePhotographer-Heavy Platform VSCO Starts Selling Ads With Liquid IV Campaign
Photo editing platform Visual Supply Company (pronounced vis-co), is digging deeper into the ad-selling game with the hope of more effectively monetizing its user base. The decade-old platform said it...
View ArticleTools of the Trade: Dave Snyder of Siberia
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top...
View ArticleHow Paramount’s Nieslen Dispute Could Impact CBS News’ Vice Presidential Debate
Tuesday night's vice presidential debate between Gov. Tim Walz and Sen. J.D. Vance is sure to bring in a lot of eyeballs. But there's a chance that CBS News may not be able to provide a full accounting...
View ArticleDiageo Is All In on AI, Retail Media and Workplace Diversity
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Shane O'Rourke, head of performance marketing at Diageo, to explore how the global beverage...
View ArticleCNN Introduces Metered Paywall for U.S. Visitors
Frequent visitors to CNN's website will be greeted with a different kind of headline today--one that will encourage them to pay in order to continue reading. Beginning Tuesday, the Warner Bros....
View ArticleWeek of September 23 Morning News Ratings: GMA Begins the New Season...
The seesaw battle for first place in total viewers between Good Morning America and Today shifted in GMA's favor. The ABC News morning show claimed No. 1 over its NBC News AM rival to begin the...
View ArticleHearst Names Derek Schnell Regional Director of News
Derek Schnell has been promoted to regional director of news for Hearst Television. Schnell has been the news director at KCRA and KQCA in Sacramento since 2018. He will continue to serve as KCRA/KQCA...
View ArticleHow Drugstore Brands Are Challenging Luxury Beauty With Price-Conscious Ads
Luxury brands like YSL, Tom Ford, and Dior have gotten into high-end beauty products like blush, lipstick, and fragrance to expose consumers to their brands with more affordable price points. And...
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