Facebook Acquired Email Startup Redkix for Workplace by Facebook
Facebook's latest acquisition was completed with an eye toward its Workplace by Facebook enterprise offering, as email startup Redkix was scooped up by the social network. Redkix combined email,...
View ArticleFacebook Will No Longer Allow Exclusion of Certain Groups Via Its Ad...
Facebook signed a legally binding agreement earlier this week with the office of Washington Attorney General Bob Ferguson in which it agreed to ensure that third-party advertisers cannot exclude ethnic...
View ArticleDomino’s Is Bringing Its Pizzas Into Augmented Reality With a National...
Domino's is turning its pizza boxes--and the pizzas that go inside them--into an augmented reality campaign. This weekend, the pizza chain will begin running a national ad campaign that lets Snapchat...
View ArticleTwitter Is Taking the Pitch for the 2018 MLS All-Star Game, MLS Homegrown Game
Twitter is lacing up its cleats for the 2018 Major League Soccer All-Star Game Presented by Target, which will take place at Mercedes-Benz Stadium in Atlanta Aug. 1. Hashtag-triggered emoji were...
View ArticleCBS Ad Sales Chief ‘Fully’ Supports Les Moonves After Sexual Harassment...
Hours after the New Yorker published its explosive story in which six women accused CBS Corp. chairman and CEO Leslie Moonves of sexual harassment and intimidation, one of CBS' top female execs said...
View ArticleAmazon Studios New Chief Says Prime Video’s User Interface is About to Get a...
After five months as the new head of Amazon Studios, Jennifer Salke unveiled her strategy for the streaming service--and promised that Prime Video's often-frustrating user interface is about to get a...
View ArticleMatthew Weiner’s Mad Men Followup For Amazon Gets a Teaser and Premiere Date
Amazon capped its appearance at the Television Critics Association's summer press tour in Los Angeles by releasing the first teaser and announcing a premiere date for The Romanoffs, which is Matthew...
View ArticleTommy Hilfiger Created a Rewards System for People Who Wear the Brand’s Clothing
Taking a cue from Pok?mon Go, Tommy Hilfiger is introducing a new rewards system in which customers can earn points for wearing its clothes at specific locations. The new line of smart clothing, Tommy...
View ArticleTwitter Will Tighten Up Enforcement of Guidelines on Chats During Live Videos
Twitter is taking steps to ensure safety in chats during live videos on the social network and its Periscope application. Twitter said in a blog post that its Periscope Community Guidelines apply to...
View Article4 Ways Data Can Influence Consumers Along Their Buying Journey
U.S. car sales are estimated to reach 16 million this year. Original equipment manufacturers (OEMs) are doubling down on new designs, technology innovations and differentiating services to boost sales...
View ArticleLinkedIn: Here’s How to Delete a Conversation
Did you know LinkedIn allows you to delete conversations from your inbox? Our guide will show you how this works. Note: These screenshots were captured in the LinkedIn application on iOS. Also note, if...
View ArticleAdam Greco Joins Beringer Capital as Analytics Advisior to Digital Experience...
Today Adweek parent company Beringer Capital announces that Adam Greco will join the firm as an analytics advisor to its Digital Experience Fund. The Digital Experience Fund, which includes Adweek,...
View ArticleSamsung and Publicis Expand Partnership as Leo Burnett Takes Over Global...
Samsung has awarded more work to Publicis Groupe, expanding its existing partnership with the holding company, by naming Leo Burnett lead agency solution for its global visual display business (meaning...
View ArticleSony Crackle Keeps ‘Chugging Along’ While Looking for a Potential Partner
Sony Crackle has a new name--formerly known as Crackle before its rebrand--and now the free, ad-supported streaming service is looking to bring on a potential partner that could help it become more...
View ArticleUnder Armour Parts With Adrienne Lofton, SVP, Global Head of Brand Management
Under Armour has parted ways with Adrienne Lofton, svp, global brand management, a spokesperson confirmed today. She was the organization's most senior marketing executive. The apparel company...
View ArticleTo Celebrate 50 Years of the Big Mac, McDonald’s Debuts Its Own ‘Currency’
Brands using blockchain or its own form of cryptocurrency is definitely a thing now. Predictably, technology companies like Microsoft use it to significant effect, yet puzzlingly, other brands have...
View ArticleTwitter Is Going the Academic Route to Measure Its Public Conversation Health...
Twitter revealed the winners of the request for proposals it issued in March to devise ways to measure the overall health of public conversation on its network. The social network said in March that...
View ArticleThis Band of Babies Really Rocks Out for German Supermarket Chain
The Evian babies may be gone forever (fingers crossed), but if you just can't get enough of motion-capture infants doing grown-up stuff in commercials, German discount store Netto has the campaign for...
View ArticleFacebook Made Another Round of Changes to Its Video Ad Metrics
Facebook announced some changes to the metrics that are available to brands using its video ads. Noting that people have the ability to rewind and rewatch parts of video ads on Facebook--an option not...
View ArticleHow to Break Free From the Confines of a Creative Rut
"Creativity is just connecting things," Steve Jobs famously said. While it's true the best creative ideas can be generated out of something you've already seen and connecting those pre-existing...
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