IPG Mediabrands Hires Former Omnicom Executive As Magna’s First Global President
IPG Mediabrands has appointed Andy Zonfrillo, the onetime global head of trading at Omnicom Media Group, in the newly-created role of global president at Magna, the agency network's intelligence,...
View ArticleLinkedIn: Here’s How to Delete a Comment You’ve Posted
Did you know that LinkedIn allows you to delete the comments you've made on other users' posts? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn...
View ArticleHow Google Home Is Improving Its Marketing to Close the Gap on Amazon
This year, more than 35 million Americans will use a voice-activated assistant device at least once a month. According to eMarketer, that's up nearly 130 percent since 2017. Amazon and its Echo line of...
View ArticleDJ Khaled Stunned by His Son’s Business Acumen in Wonderfully Weird Apple...
Hollywood loves a talking baby--whether that's with a fantastically strange tale of corporate greed (see: Boss Baby) or a surprisingly poignant account of babies speaking long before babies should...
View ArticleHow a Focus on Innovative Performance Can Sync Media and Creativity
Is our creative investment really paying off? That's a big blind spot for a generation of marketers hyper-focused on media efficiency. In fact, most shy away from looking because it seems so much...
View ArticleThis Beer Company Wants Your Resume to Whip Around a Nascar Track at 200 MPH
It's not easy out there for a recent college grad. In addition to facing a mountain of student loan debt, there's the added stress of landing the first job amid a crowded field of applicants. AB...
View ArticleWhat Brands Can Learn From the NFL’s Missteps With Its Anthem Policy
With the NFL preseason starting up, some of us are debating whether football will continue as our country's favorite sport. In May, the NFL officially came out against players' national anthem...
View ArticleFCB Expands Branded Entertainment Offering to U.S.
FCB&FiRe, the branded content offering created by the alliance of FCB and FiRe Advertainment in Latin America earlier this year, is expanding to the U.S. with offices in Austin and Miami and a new...
View ArticleFlight Canceled: Facebook Isn’t Rolling Out an Airplane Reaction
The airplane Reaction that has recently been spotted on Facebook--even spawning a Reddit thread--has been grounded. .@Facebook has released its previously hidden plane ? reaction button and it's...
View ArticleHow Did Facebook Lose Its Way? A New PBS Documentary Has Some Ideas
The hits just keep on coming for Facebook. Yesterday, the company announced that it had removed dozens of accounts that were seeking to interfere with the midterm elections. And as the fallout...
View ArticleHow to Use Loyalty Programs to Target a Brand’s Most Devoted Consumers
Hardly a day goes by when you don't visit a store, restaurant or supermarket and have an employee ask, "Do you belong to our loyalty program?" Loyalty (or rewards) programs have become ubiquitous. A...
View ArticleFacebook Is Tweaking the Navigation Bar in Its iOS, Android Apps
Facebook is customizing the navigation bars in its flagship iOS and Android applications to reflect the products that people use most. The navigation bar--which appears at the bottom of the screen on...
View ArticleMeUndies Pivots Its Membership Model to Become More Exclusive for Customers
MeUndies wants to get even more intimate with its customers as the company evolves its subscription-based model to a membership one. After seeing significant growth over the last 11 years, the...
View ArticleLinkedIn: Here’s How to Edit a Comment You’ve Posted
Did you know that LinkedIn allows you to edit the comments you've posted on other users' posts? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn...
View ArticleFacebook Is Cutting Off API Access for Apps That Failed to Meet Its Aug. 1...
Facebook vice president of product partnerships Ime Archibong issued a reminder to developers with applications that use the social network's platform APIs (application-programming interfaces): Today...
View ArticleSee How Peloton Gets Cyclists ‘On to the Next’
Anyone who has ever taken a spin class can confirm that it is not for the faint of heart. From the moment you secure your foot onto the pedal you're committing to a temporary, yet grueling sojourn...
View ArticleHow Facebook and Google Are Changing the Travel Industry for Brands and...
Emerging technologies are changing not just how travel brands do business but also when they do it. After years of intense focus on the moment of conversion, travel companies are beginning to reach...
View ArticleGrey Opens Consulting Arm to Better Help Clients Worldwide Solve Their...
WPP's Grey Group is the latest agency to open its own consulting practice, Worldwide CEO Michael Houston announced today. Former Grey London CEO Leo Rayman will lead Grey Consulting as its chief...
View ArticleESPN’s The Ocho Is Back, This Time With Cornhole and Chess Boxing
It's been more than a decade since Dodgeball: A True Underdog Story hit theaters in 2004. But the fake sports channel imagined in the Vince Vaughn/Ben Stiller "classic," is coming back to ESPN this...
View ArticleCP+B Co-Founder Alex Bogusky Will Return to Advertising After 8 Years
Alex Bogusky, the co-founder and executive creative director of Crispin Porter + Bogusky, is returning to the agency world eight years after swearing off advertising altogether, according to two...
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