Facebook vice president of communications and public policy Elliot Schrage announced that he is leaving the company. Schrage, who celebrated his 10-year anniversary with the social network last month, will remain with Facebook until a replacement is named, a spokesperson said, after which he will serve as an advisor to CEO Mark Zuckerberg and chief...
Top Communications Exec Elliot Schrage Is Leaving Facebook
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Facebook, New York Times Execs Get Into Heated Debate Over Ad Policy
Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters Institute Digital News Report during an event at Columbia Journalism...
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This Branded Series Makes a Compelling Case That Cheez Doodles Are the Key to Happiness
The path to enlightenment is lined with salty snacks, as far as Lindsay the life coach is concerned, and she'll be happy to dole out some unconventional advice to you over a bag of Cheez Doodles. Pick your flavor. She's so enamored with the Wise Foods brand, in fact, that she's come up with "The...
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This Study Shows Which Creative Agencies Won What U.S. Business in the First Quarter of 2018
In a study released to Adweek measuring U.S. creative agencies' new business activity in the first quarter of 2018, COMvergence highlighted Leo Burnett as the leader of the pack with the Publicis Groupe-owned shop adding three accounts to its roster. The research group's study found a total of 33 creative accounts switched hands during the...
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Resident Evil and Sony Led E3 Conversations on Facebook
The Electronic Entertainment Expo (E3) took place this week in Los Angeles. Now that the conference is over, Facebook revealed the most discussed games and publishers on Facebook and Instagram from June 9-14. On Facebook, the top five countries who talked about E3, as well as the major games and brands at the show, from...
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Feel Your Blood Pressure Rise as Oxygen Gears Up for a ‘Cruel Summer’
Under a brilliant sky, the yards are tidy, the pools are crystal clear and the suburbanites are puttering and partying. All is right, perfect even, in these summer scenarios. Or is it? That overturned lawnmower, still running, is a dead giveaway that something is amiss. And what about that silhouette of a guy stalking an...
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Deloitte, American Express and More Activate at the U.S. Open With VR and Custom Cocktails
Golf may be the name of the game at the 2018 U.S. Open, but brands are getting a piece of the action off the green. The U.S. Open boasts several official brand partners for this year's event, which is happening this week in at Shinnecock Hills Golf Club on New York's Long Island. Big names...
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Thursday Night Football Helps Power Fox’s CPM Upfront Gains
As Comcast and Disney battle over who will purchase its parent company, Fox Networks Group stuck to its "business as usual" mantra by putting the finishing touches on its upfront negotiations, almost three weeks earlier than last year. The company--which includes Fox, Fox Sports, FX, FXX, National Geographic Channel, Nat Geo Wild and Nat Geo...
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What Generation Z’s Migration Away From Social Means for Marketers
For Generation Z, swiping, tapping and scrolling are about as second nature as breathing. For those born after 1997, life without the internet is a foreign concept. 85 percent of Gen Zers use social platforms to learn about new products, and about one-half say they "can't live without" YouTube. So it might come as a...
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CBS Finishes Upfront Sales With Double-Digit CPM Increases
CBS wasn't the first broadcast network to cross the upfront finish line this year, but the network still wrapped up its business a week ahead of 2016's negotiations with a strong showing in all dayparts. The network is finishing its upfront negotiations with double-digit CPM (cost per thousand viewers reached) increases in all dayparts, ranging...
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Ally Financial Hands Media Account to MediaCom as It Closes in on Creative, Digital Reviews
Ally Financial, the digital banking company that focuses on auto lending, has selected WPP's MediaCom as its new media agency of record following a review that started in April. Ally chief marketing and PR officer Andrea Brimmer told Adweek the company is also finalizing its decisions in its ongoing creative and digital reviews, adding that...
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These 6 Campaigns From Australia and New Zealand Could Rise to the Top at Cannes
Going through the list of Cannes Lions winners from Australia and New Zealand is a veritable buffet of genius with both countries claiming their stake as one of the world's bastions of creativity. Winners like "Meet Graham," "Dumb Ways to Die," and "McWhopper" are but a small representation of considerable talent and big ideas. Though...
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9 Brands That Are Having Some Fun With Father’s Day
Father's Day is just around the corner and, as usual, brands are pulling out all the stops. We've already told you what dads don't want this year, but what is it they do want? Here's what just a few brands have cooked up: KFC The fast food-brand has released a spot advertising the KFC Bucket...
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Call Me By Your Name Gets a Peach-Scented Vinyl Soundtrack
The film "Call Me By Your Name" was an indie-drama that garnered critical acclaim for its lead actors Timothee Chalamet and Armie Hammer, and as much for its eclectic soundtrack. The film's soundtrack is getting a unique vinyl release inspired by the film's most famous--if not infamous--scene. The record is both peach-hued and peach-scented, as...
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An Introvert’s Guide to Cannes
Even for the most social of attendees, the Cannes Lions International Festival of Creativity can be a nerve-jangling sensory overload. For introverts--or anyone who just get understandably overwhelmed by a festival largely dedicated to nonstop networking--Cannes can quickly turn from a sunny Mediterranean escape to a gorgeous gulag of anxiety and annoyance. Sure, you can...
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Telemundo Uses Massive World Cup Audience to Launch Rebrand
Telemundo is using the World Cup as the launching pad for a new brand campaign. During today's Mexico-Germany match, which starts at 11 a.m. ET, Telemundo will unveil the new consumer brand campaign called Together Unstoppable. "With all of the exciting changes happening at Telemundo we knew it was time for an updated expression of...
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No Tech? No Worries. How Visit Seattle Markets the City Through the People Who Live There
For a number of years, Visit Seattle's approach to marketing can be described as both unique and ambitious. Filmmaking, and leaning on a wide range of talent both in and outside the market to tell the city's story, has proven to be a boon for The Emerald City. Past campaigns include Seattle icons like Dave...
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3 Ways to Make Your Marketing More Customer-Focused
"The customer is always right" gained popularity as a catchphrase at the turn of the 20th century, when department stores were beginning to fight each other for market share. Presenting a "very generous attitude" toward customers was understood to be the way to a customer's heart, and various retailers--from Marshall Field's to Sears Roebuck &...
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Advertising Executives Share Their Cannes Survival Tips
On top of the JW Marriott in Cannes, France, top marketing executives gathered to discuss the best practices of omnichannel marketing. But, since this was only the opening night of the Cannes Lions festival, the conversation's topic (and surrounding soir?e) soon turned to helpful advice on surviving the week ahead. Burger King's global head of...
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On the Adweek Podcast: What to Expect From the Cannes Lions
A large contingent of my colleagues are in Cannes this week, attending advertising's biggest festival and awards show, the Cannes Lions International Festival of Creativity. Before a few of them left, we roped them into coming on the podcast to talk about what to expect from the industry's buzziest event. This week on the Adweek...
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