Adweek held its second installment of the 2018 Executive Lab Series, Creating a Connected Community, on June 5 at New York's NeueHouse Madison Square. Check out the best shots from the day, as well as Adweek's upcoming events, if you want in on the action. Christian Thrane, CMO, Telenor Sweden Attendees network. (L. to r.)...
Adweek Holds Second Installment of Its Executive Lab Series, Creating a Connected Community
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This Communications Firm Wants to Help Advertising Overcome Its Whiteness Problem
From Martin Luther King Jr. intoning over pickup trucks to Kendall Jenner defusing protests with Pepsi, one need not look far to see why an agency like Bold Culture is necessary in today's advertising world. The Black Paper took the ad industry to task for failing to market to diverse audiences. The five-person communications firm...
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ESPN Freaked Out iPhone Users by Trolling Them With AirDrop During the NBA Finals
Lots of marketers will tell you that the key to modern advertising is to be less interruptive--inviting viewers into experiences that feel more like entertainment and less like bombardment. But a new campaign from ESPN and agency R/GA decided to go hard the other way, finding and surprising people with individualized messages that seemed to...
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Is Cannes Lions Missing Out on an Opportunity to Address Sexual Harassment in Advertising?
There is little doubt that the atmosphere at this summer's Cannes Lions Festival of Creativity will be different than in past years. But how dramatic will the change be, and how much of a difference will it ultimately make? Over the last six months, sexual harassment and gender equality have been the most heated topics...
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Twitter Debuts New Way for Users to Discover Tweets for Relevant Topics
Twitter's pitch of being the place to "see what's happening" has become ad nauseam. However, unless you're a power user of the internet, it's often tricky to know which users and hashtags fulfill that promise. Now, Twitter wants to make it easier to keep up with global and local events. The company is beginning to...
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Which Players in 2018 FIFA World Cup Russia Have the Most Instagram Followers?
Instagram had some fun in the run-up to Thursday's kickoff of 2018 FIFA World Cup Russia, compiling its All-World Team of participating players, by position and number of followers. The Facebook-owned photo- and video-sharing network said 146 million people follow soccer-related accounts on Instagram. Instagram's All-World Team is made up of: Goalkeeper: Manuel Neuer, Germany,...
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For Its First Out-of-Store Brand Activation, Coach Created a Visual, Spiritual Playground
This Coach is not your mother's Coach. This week in New York, the legacy fashion brand took a leap into its future with the debut of Life Coach, its first-ever external brand activation (outside of its own stores or a runway show). In the temporary space on Grand Street in Soho, visitors walk through four...
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A New Way to Say ‘Thank You’ to Co-Workers and Colleagues, From LinkedIn
LinkedIn Wednesday introduced a new way for its members to express gratitude to their co-workers and colleagues. Product manager Hermes Alvarez unveiled LinkedIn Kudos in a blog post, writing that seven out of 10 employees who receive appreciation for their efforts say they are happy at their jobs, and adding, "Saying thank you and recognizing...
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Bolstered by AT&T’s Verdict, Comcast Officially Makes $65 Billion Cash Offer to Buy Fox
It took just 24 hours to answer any lingering questions about the extent to which AT&T's seismic court victory on Tuesday would upend the TV industry. Emboldened by the decision from U.S. District Judge Richard Leon, who approved AT&T's $85 billion acquisition of Time Warner, Comcast announced today that it is making a $65 billion...
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Summer 2018 Drink Trends on Social Media
If you've been paying any attention to social media for the past five years, or have simply dined out, you know that the ros? craze is real. From influencers who have devoted their entire digital careers to the wine, to $207 million in annual sales, you could be forgiven for assuming that ros? is the...
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10 Bold and Inspiring Campaigns That Could Win a Glass Lion at Cannes
Now in its fourth year, the Glass Lion: the Lion for Change continues to draw together many of the world's best campaigns confronting gender bias and stereotypes in advertising. Launched in 2015, with Cindy Gallop presiding as inaugural jury president, the Glass Lion's first Grand Prix went to BBDO India and Procter & Gamble India...
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Mother’s Gay Employees Turned Their Blood Into Ink for a Shirt Demanding Donor Equality
Here's a shirt you likely weren't expecting to see as an agency's celebration of LGBTQ Pride Month. Mother's New York office has created a T-shirt designed with ink that includes the blood of its gay male employees from NYC and its sister office in London. The copy on the front of the shirt, "This Shirt...
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The Blood Donations on Facebook Center Is Rolling Out in India, Bangladesh, Pakistan
Facebook is marking World Blood Donor Day Thursday with the rollout of its Blood Donations on Facebook center in India, Bangladesh and Pakistan. Blood Donations on Facebook enables users in those countries to find nearby opportunities to donate blood, as well as to receive notifications when there is a need for blood nearby. Facebook introduced...
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New BBC Series Sheds Light on Women Suffering Through Pain in Silence
In this era of social awareness, many once-taboo issues are being brought to light for women and other marginalized communities. One such taboo is the expectation that women should keep details of their body and health issues private. To overcome that assumed silence, BBC Three commissioned "Body Language," a four-part series of intimate visual essays...
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This Argentine Bakery Mixed Different Breads in One Bag to Promote Diversity
What do humans and bread have in common? They come in different colors. A recent campaign from bakery brand Bimbo and Ogilvy Argentina aimed to promote diversity and tolerance by mixing half a dozen types of sliced bread--whole grain, brown, white, and more--into a single clear plastic bag--and bringing them into elementary schools around Buenos...
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Q&A: Two Leading Adwomen Discuss IPG’s Upcoming Cannes Breakfast With #MeToo’s Tarana Burke
IPG is continuing conversations around diversity and inclusion, leading the way for those on the MeToo movement to be sparked at the 2018 Lions festival by inviting a lineup of powerhouse female leaders to drive hard discussions on these topics at its eighth-annual Cannes breakfast. This year's program, "Women at Work," will celebrate "sheroes" who...
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Facebook Won’t Exclude News Publishers From Its Political Ads Policy
Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and Instagram must now be clearly labeled, including disclosures...
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4 Unexpected Takeaways From Walker Sands’ Future of Retail Report
Sure, voice is big these days, but it's also turning commerce into a daily activity that happens as consumers go about their lives. That's according to PR firm Walker Sands' Future of Retail 2018 report. The survey was based on responses from 1,600 U.S. consumers. Here are the highlights of what they said about voice...
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Dropping the Ad Cliches, This Father’s Day Video Looks at the Hopes and Fears of Real Dads
When agencies work on internal holiday-centric content (see: holiday cards and videos), the results can be enjoyable, but mixed. For Father's Day, it could be easy to go down the predictable path that advertising has built over the years with bumbling dads or the other various stereotypes. Hill Holliday, however, has significantly broken the mold...
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WaPo Staff Lay Out Grievances in #DearJeffBezos Petition Circulated on Social
More than 400 Washington Post employees signed a petition to the publication's owner and Amazon's founder, Jeff Bezos, demanding fair wages and an improvement to benefits. The Post shared the petition and a video of the staffers talking about their grievances in a social media campaign using the hashtag #DearJeffBezos. Those who signed the petition,...
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